5 reasons DNS filtering is dead

It’s time for some tough love. The way you’ve been doing DNS filtering is outdated, ineffective and … well, dead. 

Or at least it should be. 

It may sound counterintuitive — but the best DNS filtering service is one that does more than *just* DNS filtering. And it needs to keep up with the cybersecurity times. 

We know, we know: No one likes to hear that the way they’ve always done something just isn’t cool anymore.

But like skinny jeans and wired earbuds, some things just go out of style. 

So it’s time to make the jump to a new, more modern DNS filter — the kind that’s more efficient, more insightful and more valuable to the customers you serve. 

Anything else is just holding you back from growing your business and becoming a more strategic partner to your clients. 

Here are five reasons the DNS filters you’re used to are as dead as a floppy disk.

1. Traditional DNS filtering solutions are one-dimensional

So your DNS filtering service provides data on how many DNS requests your clients receive or how many sites were blocked each month. 

Big whoop. 

That’s surface-level. And your clients don’t care. 

What you actually need is a DNS filtering service that offers more.

• More data
• More visibility into team behavior 
• More insights that help clients save money 

Clients don’t need arbitrary numbers that don’t mean anything to them. They want insights that will save them time, money and stress — which a DNS filter that goes deeper, like Zorus Filtering with CyberSight, can provide.

Zorus gives you actually relevant data, like: 

• How much time users spend on certain sites
• SaaS usage data that tells you which software is actually being used
• Insights into which users were involved in security incidents
• And more

Armed with that helpful info, your clients can optimize their business, protect their data and boost their ROI.

That makes for happy clients. And happy clients = more MRR for you.

2. Old-school DNS filters don’t save your clients money 

You want to be your clients’ hero. And there’s no better way to do that than by announcing, “Hey, I found a way to save you some cold hard cash.” 

Traditional DNS filters don’t help you proactively search for those money-saving opportunities. 

But with behavioral insights from Zorus, you can identify opportunities for your clients to optimize business operations. 

For example, let’s say your client pays for 20 seats on Zendesk, but the team only regularly uses nine. 

If they cancel those extra 11 seats, they could save $15,180 a year. 

Cha-ching. (That’s the sound of your clients saving money — and then begging to pay you more.)

3. A standard DNS filtering service won’t give you insight into business operations or team behavior

Just like cell phones that only make phone calls … DNS filtering solutions that only do DNS filtering are so last decade. 

What’s en vogue this decade: DNS filters that provide powerful data to keep your clients’ businesses running smoothly and employees on track to meeting their goals. 

For example, typical DNS content filtering will show you how many times sites like Facebook and TikTok were hit. 

But Zorus lets you see how much time was spent on each site. These figures are much more concrete for clients to understand — so they can use them to course-correct and build a stronger team culture.

4. Last decade’s DNS filtering solutions don’t give you enough cybersecurity insight 

So … you’re a little MSSP curious. 

You want to dabble in cybersecurity without having to outsource everything to your MSSP. 

Old-school DNS filtering won’t get you there. 

But with Zorus, you get visibility into everything happening in your clients’ accounts. It gives you the powerful data you need to step up your cybersecurity offerings: 

• See which users were potentially involved in a security event
• Detect and isolate user anomalies 
• Easily identify shadow IT and make sure it’s secure

Then, if you need to escalate an issue to your MSSP or SOC, you can easily hand the relevant data over so they can do their job faster — which means your clients are better protected (and you look like a total rockstar.) 

5. DNS filters should help you become a better partner to your clients

Ever feel like your clients don’t fully understand your job description? 

For example, here’s what clients think you do: 

• Fix the internet when it’s broken

But here’s what you actually do: 

• Keep their business safe from cybersecurity threats
• Proactively look at behavioral insights to identify where their team might be struggling
• Pinpoint which software apps the team actually uses — and which ones aren’t worth paying for
• Identify opportunities for them to save money and time (and stress!)
• Oh yeah, and fix the internet when it’s broken (can’t get away from that one)

Here’s the catch: 

A traditional DNS filtering service will trap you at that lower “internet-fixing” level. It can’t provide the data you need to graduate from standard IT support — to true strategic partner.

Zorus Filtering with CyberSight goes beyond filtering to empower you to provide clients with behavioral insights that help them save time, money and stress — and grow their businesses.

Speaking of growing your clients’ businesses …

Trying to grow your own MSP business while using an old-school DNS filtering service is like trying to squeeze into those old jeans from high school. 

Restrictive, annoying and … well, usually impossible.

A stronger, more modern DNS filtering service can also help you scale your organization.

Trust us. Your clients — and your MRR — will thank you for evolving with the times.